Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Wednesday, July 23, 2014

Laptop Is Tool of Choice for College Students

College students certainly love their laptops. In fact, 25% of the respondents to a back-to-school technology usage survey conducted by Advanced Micro Devices (AMD) said they would choose their computer over a family member or beer if they were stranded on a desert island.

The survey found that 85% of U.S. college students own a laptop and 41% consider their laptop their most important possession over their car or television. More than half of the students surveyed said they planned to buy new machine before heading back to school in the fall, with a third of those students considering a new laptop purchase.

Fast performance is the No. 1 consideration for students when buying a laptop (40%), followed by price (26%) and battery life (25%). Students preferred laptops to tablets by a two-to-one margin, according to the study.

“Students expect more from their computers than ever before—they want them to be equally as good at streaming their favorite TV show as they are at crunching numbers in a math class,” Gabe Gravning, director of marketing at AMD, said in a press release.

1 comment:

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