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Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.



Wednesday, April 2, 2014

Schools Need Better Mobile Options

A number of session presenters at CAMEX 2014 talked about the need for campus stores to use mobile technology and how e-commerce through a mobile website is a must. A study from the brand marketing firm Princeton Partners found that need extends across campus.

Its research showed that 70% of Pennsylvania and New Jersey colleges surveyed had no mobile presence at all and half of the campuses that did had major deficiencies. In addition, six of 10 students surveyed said they were “unlikely to ever return to a website” if they couldn’t access it from their mobile device.

That’s a problem at a time when more people are using their mobile devices to access the web than their personal computer. And the issue is only going to get bigger since 74% of all teenagers have cellphones.

“The rapid increase in use of mobile devices has left many schools ill-equipped to address the needs of what marketers now call ‘constantly connected consumers,’” Jeanne Oswald, an industry advisor to Princeton Partners, told eCampus News.

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