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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Wednesday, April 16, 2014

Employers Still Don't Know About MOOCs

A study by Duke University and the nonprofit research organization RTI International found employers like massive open online courses (MOOCs) and would consider using them in hiring decisions. Unfortunately, the researchers first had to explain what a MOOC was to most of those surveyed.

The data, based on a survey of more than 100 human resource professionals from North Carolina, found that 70% had never heard of MOOCs. Once the concept was explained, 75% said that applicants would have a leg up in the hiring process if they had taken a MOOC related to the job, and nearly half said they would consider using MOOCs in their recruitment process.

“We found that there’s still a ways to go before most employers know about the availability of these classes, but once they learn of them, they see their potential, especially for professional development purposes,” Alexandria Walton Radford, program director at RTI International, told eCampus News.

Only 7% of respondents said they currently use MOOCs for professional development and training, but more than 70% said they would consider it. 

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