Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Wednesday, April 16, 2014

Employers Still Don't Know About MOOCs

A study by Duke University and the nonprofit research organization RTI International found employers like massive open online courses (MOOCs) and would consider using them in hiring decisions. Unfortunately, the researchers first had to explain what a MOOC was to most of those surveyed.

The data, based on a survey of more than 100 human resource professionals from North Carolina, found that 70% had never heard of MOOCs. Once the concept was explained, 75% said that applicants would have a leg up in the hiring process if they had taken a MOOC related to the job, and nearly half said they would consider using MOOCs in their recruitment process.

“We found that there’s still a ways to go before most employers know about the availability of these classes, but once they learn of them, they see their potential, especially for professional development purposes,” Alexandria Walton Radford, program director at RTI International, told eCampus News.

Only 7% of respondents said they currently use MOOCs for professional development and training, but more than 70% said they would consider it. 

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