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Monday, July 1, 2013

Microsoft Pushing Surface RT to Schools

Microsoft has been trying to ramp up sales of its Surface RT tablet by offering free covers and keyboards. Now, it’s offering the device for $199 to K-12 schools, colleges, and universities.

The price jumps to $249 with cover and $289 with type cover and is only available to institutions.

“It’s important Microsoft does its part to help get devices into the hands of educators that help prepare today’s students with skills modern business demand,” a Microsoft spokesperson wrote to PC World in advance of the program’s official announcement at the International Society for Technology in Education conference.

While that sounds very good, cutting the price for schools helps the company gets more Windows devices in the classroom, borrowing a page from the Apple playbook in trying to create a new generation of Windows users. It also helps Microsoft move a device that simply has not been selling well at its retail list price of $399.

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