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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Tuesday, July 30, 2013

Google Jumps into Textbook Business

Just in time for the upcoming fall semester, Google is jumping into the textbook business, offering students a “comprehensive selection of titles” from five major publishers, through the Google Play for Education app store.

The company is adding a new channel for digital textbooks, which will allow students to access the material on Android and iOS devices. Notes and bookmarks will be synced across all devices, whether a student is using the material online or on a mobile device.

Google did not provide information on pricing, but said it expects to rent and sell the titles at an 80% discount compared to “regular” retail prices, apparently meaning list prices, which are not true indicators of actual pricing. It also did not make clear how much interactivity there will be, according to an article in TechCrunch.

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