The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Wednesday, October 10, 2012

B&N, Microsoft Partner to Form Nook Media

The strategic partnership between Barnes & Noble and Microsoft is now complete and the new venture will be called Nook Media.

Nook Media will be a B&N subsidiary made up of its digital and college  businesses, backed by a $300 million investment from Microsoft. The partnership will help B&N continue its growth into digital content and allows the company to expand internationally, CEO William Lynch told The Wall Street Journal. Lynch added he expects Nook Media revenues to be $3 billion annually, but no decisions have been made for possible spinoffs.

“There can be no assurance that the review will result in a strategic separation or the creation of a stand-alone public company,” Lynch said. “Barnes & Noble does not intend to comment further regarding the review unless and until a decision is made.”

Nook Media does have one issue to address: The name is already owned by a Swedish developer of online gambling casinos, according to Digital Reader.

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