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Tuesday, May 18, 2010

Results from the Kindle DX pilot at the Darden School of Business

An article on the University of Virginia’s website discusses the results of the Kindle DX pilot that was conducted at the university’s Darden School of Business. The results from a mid-term survey showed that 75 to 80 percent of students would not recommend the device to incoming MBA students. According to the article, the Kindle DX is not flexible enough for the fast-paced and highly engaged learning environment at Darden, and students can not move quickly between course materials. However, 90 to 95 percent of participants did say that they would recommend the device for personal reading.

Despite the results, the pilot was informative. Michael Koenig, director of MBA operations, commented, “We were very excited to be part of the experiment. We learned a lot and are much more prepared as a top tier business school to face the complex challenges of digital content distribution for all future Darden students.’’

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