Simba Information, a market research firm, recently released the results of an e-book survey. The findings showed that 68% of e-book users read on PCs, making it the number one e-book reading device. Michael Norris, senior analyst of Simba Information, pointed out that most book consumers only purchase a small number of titles a year so a dedicated device does not make sense for a lot of people. However, dedicated devices are gaining ground.
As for the iPad, Norris said, “For the iPad to get any sort of dominance, it needs to become very popular very fast among the PC crowd and not necessarily the dedicated device crowd."