Nook owners can read for free in-store

According to a recent article, consumers that own a Barnes & Noble Nook e-reader can now access the full text of any e-book from the store’s library while they are in a physical B&N location. However, there is a one-hour time limit for each book each day. The article points out that this functionality gives B&N a unique offering and gives consumers a reason to visit the physical store.