This summer, Rutgers will give an iPad to each of the students enrolled in its Digital Marketing Mini-MBA program. According to the news release, Rutgers is seeking to combine in-person learning with digital technology to create a beneficial learning experience for students. The university chose the program for the pilot because it is designed for marketers that have an interest in the latest technologies and will be a good pilot course for testing the device.
Rutgers is currently working with Apple to customize the devices and programmers are developing custom applications for the course. Each of the devices will also come with all of the required materials for the course including: business cases, articles, chapters, and videos.