Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Tuesday, January 26, 2010

Vook to launch new publishing platform

We first heard about a company called Vook in September when Atria Books, an imprint of Simon & Schuster, released four “vooks” or e-books that incorporate video. According to Publishers Weekly, the company is now launching a new service called MotherVook to give publishers the ability to create their own enhanced e-books. Publishers will be able to upload content to a software platform and manage their titles through a central database. The software will also give publishers the ability to create one file that will work on multiple platforms and devices. In addition, publishers will have access to a book video creator company called TurnHere that can assist in the creation of the video content.

Over the last several months, we have been hearing more and more about interactive digital content. There are already some versions of interactive textbooks available but we can expect that the technology will improve in the coming months and years to provide students with a new way of learning.

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