Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Friday, January 15, 2010

Marketing to students...

Here is a site some might find interesting -- "Big Brand On Campus" has a set of videos on entrepreneurship and marketing to students or in colleges. A recent video featured Mary Adler-Kozak from NACS talking about the upcoming CAMEX 2011.

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