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Tuesday, December 29, 2009

Kindle books outsell paper books on Christmas day

Last month, Amazon announced that November was the best sales month ever for the Kindle but by December 17th the record was already broken and December became the new best selling month. The Amazon news release does not include actual sales figures but says that the “Kindle has become the most gifted item in Amazon’s history.” Amazon also announced that on Christmas Day, for the first time, customers purchased more Kindle books than paper books. A posting on Wired points out that customers that received Kindles as gifts were probably more likely to make purchases on Christmas day than other shoppers were to log-in to Amazon and purchase paper books. However, it is still a significant milestone for both e-books and Amazon. We expect that the new year will bring many more announcements and milestones for both e-books and e-readers companies.

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