Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Thursday, December 3, 2009

Bookseller.com releases results of digital survey

Bookseller.com has released the results of a survey of 1,080 professionals from the publishing industry that was conducted at its “FutureBook” Digital Conference in London. The results showed that 88% of respondents believe that bookstores will be the sector most affected by the growth in digital sales. Many respondents noted that despite the change, stores can still benefit. “Everyone will gain by making reading easier and more accessible - and by widening the appeal to younger people (i.e. mobile audiences). High street bookshops need to become service providers for readers - technology, some printed books (e.g. children's books, maps, art books), advice, author readings, seminars, learning centres, event hosts, etc."

In regards to sales, 47% of respondents said that less than 10% of their current sales are from e-books. However, by 2025, 16% of respondents believe that 51% of sales will be from digital content and only 5% believe that digital sales will make up less than 10% of total sales.

When asked about e-readers, 52% respondents said that the rumored Apple device will take the lead in the e-reader market even though the device is not currently on the market and has not been confirmed. Amazon ranked second with Sony farther behind. The posting does not mention if the Barnes & Noble Nook was included in the survey.

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