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Wednesday, December 9, 2009

Magazine publishers form joint venture to create digital format

Last week, Time Inc. released a video demo of an impressive digitized version of a Sports Illustrated issue and All Things Digital reported that the company is working on digital versions of all its magazine titles that are designed to “run on whatever tablet Apple or any[one] else has up their sleeves.”

An article from eSchool News is now reporting that Time, News Corp., Conde Nast, Hearst Corp., and Meredith Corp., have formed a joint venture to create a digital format that will work on a variety of devices. The features of the format include those which are demonstrated in the Sports Illustrated video including: the ability to retain the look and layout of the magazine, colorful graphics, videos, games, and social networking capabilities. The companies plan to begin selling content in the new format next year and will target tablet computers, e-readers, and smart phones with color displays. John Squires, the interim managing director for the joint venture, noted that there are devices in development that are suited to the task. In addition, publishers outside of the joint venture will be able to adopt the format.

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