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Wednesday, December 2, 2009

Forrester’s predictions for 2010

Forrester recently released ten predictions for the e-reader and e-book market in 2010. The posting is worth a read and includes some interesting predictions to take note of. In regards to e-textbooks, Forrester expects that they will become more accessible next year but 2010 will not be the year that they take off due to the lack of content. “Publishers aren’t ready to relinquish control over how their content is sold and displayed. For example, the publisher-owned CourseSmart has a substantial content catalog for online subscription but isn’t available on portable devices other than iPhones, and won’t be available on new, textbook-optimized devices like the Entourage Edge because of the proprietary format and DRM that CourseSmart uses.”

Forrester also expects that Barnes & Noble will sell a significant number of Nook e-readers but Amazon will maintain its position as market leader by launching a suite of new touch-screen e-readers that could be flexible and include color. “Apps” will also continue to be a growing trend next year and more e-books apps will be available on more devices including e-readers. The posting notes, “We wouldn’t be surprised to see Amazon launch a Kindle app store, too. What kind of apps, you say? We think anything from a social-reading app from Goodreads to an enterprise app from Microsoft or Oracle would make e-readers vastly expand the possibilities for consumers and businesses.” In addition, the U.S. will continue to have the biggest market for e-readers and e-books but other countries such as China, India, Brazil, and Europe will begin to catch up and help drive global growth.

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