Thursday, April 2, 2009
There was an interesting article in the New York Times this week about new kiosks being developed by Intel that could eventually be placed in retail locations. The kiosks feature large touch screens with software that can identify customers, recall their purchase history, suggest specials or additional items to coordinate with their new purchases, and even let customers try out virtual clothing and cosmetics. The idea behind the kiosks is that it will provide customers with more product information as well as customer reviews, in other words, the information that they would see if they were purchasing online. Joe Jensen, general manager of the embedded-computing division at Intel explained the kiosks by saying, “The prototypes are a vehicle for showing the direction we see retailers needing to move.” As retail locations begin to change their models to provide an online shopping experience in store, how will consumer’s expectations change? Or perhaps more importantly, what will students come to expect when they shop in the college store?