The CITE: Speed-reader lives in Sony storefront to promote new e-reader

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Saturday, October 25, 2008

Speed-reader lives in Sony storefront to promote new e-reader

At the beginning of October, Sony launched a nation-wide campaign known as Reader Revolution to promote the release of the new PRS-700BC e-reader next month. Since then, Dave Farrow, a speed-reader and memory expert has been living in a NYC storefront reading books on the e-reader. For each page Farrow reads, Sony will donate an e-book library of 100 classics to a school. The first 100 schools to download their e-books will also receive five e-book readers. Sony has even set up a live webcam in the window with both interior and street views that is pretty entertaining.