Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.
Saturday, October 25, 2008
Speed-reader lives in Sony storefront to promote new e-reader
At the beginning of October, Sony launched a nation-wide campaign known as Reader Revolution to promote the release of the new PRS-700BC e-reader next month. Since then, Dave Farrow, a speed-reader and memory expert has been living in a NYC storefront reading books on the e-reader. For each page Farrow reads, Sony will donate an e-book library of 100 classics to a school. The first 100 schools to download their e-books will also receive five e-book readers. Sony has even set up a live webcam in the window with both interior and street views that is pretty entertaining.