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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Saturday, October 25, 2008

Speed-reader lives in Sony storefront to promote new e-reader

At the beginning of October, Sony launched a nation-wide campaign known as Reader Revolution to promote the release of the new PRS-700BC e-reader next month. Since then, Dave Farrow, a speed-reader and memory expert has been living in a NYC storefront reading books on the e-reader. For each page Farrow reads, Sony will donate an e-book library of 100 classics to a school. The first 100 schools to download their e-books will also receive five e-book readers. Sony has even set up a live webcam in the window with both interior and street views that is pretty entertaining.

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