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Wednesday, October 1, 2008

DVDs in the age of digital

An article from earlier in the month discusses the growing distribution of DVD dispensers in a variety of outlets. Kiosk dispensers are appearing in a range of retail outlets, from McDonald's to grocery stores. The focus, of course, is on convenience for the customer. Personally, the advantage to such devices come when we can deliver content beyond movies, and when the kiosk becomes internet-integrated, and supports formats beyond just DVDs. Such concepts might seem outdated, but retailers must consider how they add value and convience for customers, giving customers another reason to visit the physical establishment -- or the store's online equivalent.

What is your clicks-and-mortar strategy for delivering content and convenience?

1 comment:

Michelle said...

I think more and more people are moving towards DVDs and DVD players because they are undoubtedly on-demand. Therefore you can watch them wherever there is a DVD player in your house, plus you get the added advantages of being able to pause, stop, fast forward and rewind. DVD's themselves can also be picked up for a small price, especially some of the older films.

So what I tend to do is wait for the Woolworths sale to come around, make a list of what I want, then get them all at a reduced price.