An article from earlier in the month discusses the growing distribution of DVD dispensers in a variety of outlets. Kiosk dispensers are appearing in a range of retail outlets, from McDonald's to grocery stores. The focus, of course, is on convenience for the customer. Personally, the advantage to such devices come when we can deliver content beyond movies, and when the kiosk becomes internet-integrated, and supports formats beyond just DVDs. Such concepts might seem outdated, but retailers must consider how they add value and convience for customers, giving customers another reason to visit the physical establishment -- or the store's online equivalent.
What is your clicks-and-mortar strategy for delivering content and convenience?
