Among the sample titles in the first pilot are:
- Launch! Advertising and Promotion in Real Time - by Michael Solomon,Lisa Duke & Nizan
- Exploring Business - by Karen Collins
- Principles of Microeconomics - by Libby Rittenberg & Timothy Tregarthen
- Fundamentals of Income Tax Theory and Practice - by Dieter Kiefer
The quality of the books should be comparable to first editions of other leading textbooks, given the authors involved and FWK's usage of some traditional editing and reviewing processes. That is something many other open access or open content approaches are missing.
It will be interesting to see how the beta-tests go. There has been a fair amount of media attention, and so there will be a little more pressure for a positive outcome. It will be particularly interesting to see if the business model is, in fact, sustainable.