Now that the iPhone is allowing 3rd party applications (either for sale or for free), we should not be surprised to find an e-reader application popping up on the set. Fictionwise announced in a press release yesterday that they are making an ereader application for free, allowing access to over 50k titles for download and viewing on the iPhone or iTouch. The device is expected to be a popular channel by the company, and time will tell if that turns out to be the case. While the iPhone/iTouch may have some factors in its favor over current reading device options, the one key exception is screen size. Now if Apple were to create a multi-function device like the iPhone/iTouch, but in an ereader size....
It will be interesting to watch and see what kind of sell-through exists to the device. As a closer, in the upcoming ECAR student study due out soon, one of the students respondents had a great quote... something along the lines of, "I am all for [information technology], I completed this whole survey on my iPhone."
