The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Friday, December 11, 2015

Fitbit, Apple Top Wearables Market

Wearable technology continues to grow as a product category, according to a new report from International Data Corp. (IDC). Worldwide shipments increased 197.6%, to 21 million units, in the third quarter of 2015 compared to the same quarter of 2014.

Fitbit is the undisputed leader, with a 22% share of the market. Apple is second with a 18.6% share, thanks to sales of the Apple Watch, according to IDC. Chinese manufacturer Xiaomi finished third ahead of GPS-maker Garmin.

Samsung’s share of the market slipped to sixth behind Chinese vendor XTC, because of a late start in shipping its Gear S2. The “others” category of manufacturers represented a 34.6% share of the worldwide wearables market.

“It’s still anyone’s game at this point,” Ramon Llamas, research manager for wearables and mobile phones at IDC, said in a report for InformationWeek. “The fact that two Chinese vendors can play catch-up rather quickly is perhaps indicative of other companies doing the same. Until that happens, expect the popular brands to have a spot—Fitbit and Apple most ostensibly.”

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