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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Thursday, December 24, 2015

Americans Spend a Lot of Time Online

A new study from the Pew Research Center found that Americans head online quite often. In fact, 73% of respondents said they use the Internet “almost constantly,” while just 7% reported using it less often than “several times a week.”

Younger generations lead the Internet charge. More than 90% of teens said they go online daily, while 36% of those ages 18-29 claimed they were in the “almost constantly” category. Time on the Internet dropped as the age groups got older.

More than 85% of the respondents who owned either a smartphone or a tablet, or both, said they used the Internet daily. Even 65% of those who didn’t have a smartphone or tablet reported logging in on a daily basis, according to a report in Pymnts.com.

Twenty-nine percent of college graduates reported being on the Internet more, compared to just 14% of those with a high school diploma or less. In addition, those earning $75,000 a year (28%) went online more than those earning $30,000 or less (14%).


One-in-five Americans – and 36% of 18- to 29-year-olds – go online ‘almost constantly’

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