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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Thursday, December 17, 2015

Consumer Acceptance Pushes Biometric ID

Once the stuff of spy thrillers and futuristic movie sagas, biometrics appear ready to ramp up in the next year as an accepted system for authenticating user identity, according to a report in Mobile Commerce Daily.

One company, Mitek Systems, even goes so far as to predict that biometrics will be incorporated in almost 50% of mobile financial transactions in 2016, thanks to new programs such as Apple’s Touch ID.

“We see a lot of interest in the kill-the-password movement,” said Sarah Clark, Mitek’s vice president of product.

A number of financial institutions have been piloting identity verification systems due to the rise in customers wanting to open accounts through their mobile devices. These customers don’t want to deal with a bricks-and-mortar location and they may not have a secure computer. According to Mitek, 86% of the millennial age group handle financial transactions on a mobile device, usually a smartphone.

At one time people may have been spooked by the idea of using their fingerprints or facial and voice recognition as an ID. Now consumers seem totally comfortable with the concept.

Biometric authentication is likely to spread to other applications, such as point-of-sale systems, campus ID cards, and online test-taking.

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