The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Monday, October 12, 2009

Forrester expects e-reader sales to exceed prior prediction

Sarah Rotman Epps of Forrester Research has released a new report entitled, “Forrester’s eReader Holiday Outlook 2009” which says that e-readers sales in 2009 will likely exceed its prior prediction of two million devices. Forrester is now predicting that three million e-readers will be sold this year with 900,000 of the devices selling during November and December for the holiday season. A posting from the Forrester Research blog says that e-reader sales are growing quicker than expected due to better retail distribution, media buzz, additional content, and reduced pricing of e-readers.

As for 2010, Forrester predicts that Barnes & Noble will become a serious competitor to Amazon and consumers will have a larger variety of e-reader devices to choose from including those which do not use E Ink but include color and video. In addition, tablet devices and dual-screen devices that have both E Ink and LCD screens will be introduced. Forrester expects that e-reader sales will double in 2010 to bring the total number of devices sold to 10 million.

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