The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Saturday, October 10, 2009

e-readers are a holiday wish list item

Several sources are reporting that e-readers will be a popular gift item this holiday season. A recent online survey conducted by Retrevo, a consumer electronics review website, found that 21% of respondents plan to buy an e-reader this year and 10% of respondents would like to receive an e-reader as a gift this holiday season. HGTVs, digital cameras, and netbooks were among the most popular wish list items but e-readers scored higher than game consoles (6%) and MP3 players (3.4%). In regards to the type of e-reader, 62% plan to buy the Amazon Kindle followed by 32% for the Sony Reader and 6% for other e-reader devices. The age group that is most likely to buy an e-reader is 25-35 year olds with 40% of respondents indicating interest followed by those under age 25 with 29% of respondents indicating interest.

1 comment:

Francine said...

Very true, I added a Kindle to my wish list on myregistry.com and I have a feeling a lot of other people did the same! My only concern is that my eyes might start getting that "I've been staring at a computer screen all day" strain. Has anyone else had that experience or is it the same on the eyes as reading a real book?