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Friday, October 30, 2009

DeepDyve academic journal rental program

A recent article from The Wired Campus discusses a new online rental service for scientific, technical, and medical journals known as DeepDyve. The company is working to make journal articles more accessible by allowing users to rent articles for 24 hours or via a monthly pass for a small fee. The articles must be read on screen and can not be downloaded, printed, or shared. Chief Executive of DeepDyve, William Park, commented that the company’s model could encourage users to purchase more content from journals because often journal websites only provide the title and an abstract so users do not know exactly what they are buying. In addition, the website will give more people access to more journal content. This is a great example of a company that is rethinking the business model and thinking about what role they can play in the market.

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