Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Wednesday, January 14, 2009

Sales projections for the Kindle

A recent article from The New York Times provides some interesting projections for the Amazon Kindle if it were to follow a similar sales trajectory to the Apple iPod. The article suggests that if the second generation Kindle can quadruple sales just as the second generation iPod did, then Amazon could sell 2.2 million Kindles this year. If every Kindle owner then bought two books a month for $10, with a 15% margin on sales, the Kindle earnings could reach $330 million, resulting in 27 times the expected earnings for the Kindle.

If Amazon also releases a student version of the Kindle this year and can tap into the $5.5 billion annual United States college textbook market, what will sales look like then?

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