The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Friday, July 7, 2017

Quality Matters to Online Students

Quality tops convenience for most online college students, according to a survey of 1,500 former, current, and prospective students. However, Online College Students 2017 also found that most of these students still live near the institution where they take classes.

The study noted that while students usually stay close to home, just over half requested information from three or more schools, a 23% increase over the 2016 survey. The number of students who considered only one school fell from 30% to 18%.

In addition, most students (59%) said they would change some part of their search for an online program and 23% of current and past students said they wish they had contacted more schools.

More than half of the respondents said they would take a course in person if it wasn’t available online. Nearly 60% said they traveled to campus at least once a year to meet with instructors or a study group and about three-quarters said they liked virtual office hours for teachers. About a quarter of the respondents said more engagement with classmates and instructors would improve online courses.

The study also reported that 81% of online students use their mobile device to search for a program. Nearly 70% said they use their devices to complete their studies.

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