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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, July 21, 2017

MS Plans to Connect Rural America

More than 23 million people in rural America, including college students, have no broadband access. Microsoft plans to change that.

The company announced an initiative to connect two million rural Americans over the next five years by using a cheap technology on the wireless spectrum known as TV white spaces to transmit broadband data. Microsoft also asked the Federal Communications Commission to keep the spectrum available and to collect data on rural broadband coverage to help policymakers and companies provide Internet access.

The initiative probably won’t produce impressive financial results, but it is politically savvy.

“[President] Trump on the campaign trail used rhetoric to speak and resonate with those voters, in these sort of left-behind economies as we talk about them,” Seth McKee, associate professor of political science at Texas Tech University, told National Public Radio. McKee added that building a digital infrastructure should get backing from both parties.

“They would be a first mover,” McKee said of Microsoft. “If they were the first ones to really go in this area and actually show some willingness to put some skin in the game, that could go a long way in terms of politicians taking notice and further bankrolling this sort of thing.”

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