The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Wednesday, September 14, 2016

Enticement for Graduating on Time

Many colleges and universities are working on ways to encourage students to graduate in four years. Marymount California University, Rancho Palos Verdes, has come up with a pretty unique enticement.

The school partnered with a local car dealership to allow incoming freshmen to purchase new Mini Cooper automobiles at fleet pricing. Students have to make the first four years of payments, but if they graduate on time, the university will make the fifth and final year of payments, up to $5,000.

“Our students will commute to and from our campuses, drive to their internships, and explore the abundance of beauty, culture, and fun that Southern California has to offer,” said Marymount President Lucas Lamadrid. “And our graduates who participate in the My Marymount Mini will have a reliable and ‘cool’ car that’s fully paid for to drive to their first job after college.”

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