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Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.



Tuesday, September 20, 2016

Coursera Gets into Business Development

Coursera will continue to offer massive open online courses from prestigious colleges and universities from around the world. However, the ed-tech platform is also branching out to corporate learning and development.

The company recently launched Coursera for Business in response to large numbers of employees signing up for its classes in professional development. That should be a profitable venture since the 2015 Annual Training report found 70% of responding companies in the United States use learning management systems, virtual classrooms, webcasting, and other e-learning platforms to train their employees.

“We have 21 million registered users and are adding about a half-a-million registered users per month,” said Coursera CEO Rick Levin in an article for TechCrunch. “When we looked at the email addresses of our learners, we would see thousands signing up from one corporate email domain, tens of thousands in one case.”

Classes in the new program focus on tech skills for employees. Companies using Coursera for Business content can track the progress of their employees, who can earn certificates upon successful completion of a course.

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