A new study found that 94% of colleges and universities are offering some form of alternative credentials to their students. It also noted millennial students were more likely to favor educational rewards built around badging and certificates rather than the traditional bachelor’s degree.
The research from the University Professional and Continuing Education Association (UPCEA), Pennsylvania State University, and the publisher Pearson reported that one in five institutions offer badges and 64% of respondents said their institution saw the use of alternative credentialing as an important strategy. It also found that 71% of institutions consistently work with the business community to offer their students internships and job placement.
“The degree will always be an important credential, but it won’t always be the gold standard,” Jim Fong, director of the UPCEA Center for Research and Marketing Strategy, said in a release. “As millennials enter the prime years of their careers and move into positions of greater power, we’ll see more alternative credentials for specific industries and possibly across the board. Higher education institutions, especially those in our survey, are showing that they are being progressive with workforce needs.”