Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Friday, July 8, 2016

Use of Alternative Credentials Grows

A new study found that 94% of colleges and universities are offering some form of alternative credentials to their students. It also noted millennial students were more likely to favor educational rewards built around badging and certificates rather than the traditional bachelor’s degree.

The research from the University Professional and Continuing Education Association (UPCEA), Pennsylvania State University, and the publisher Pearson reported that one in five institutions offer badges and 64% of respondents said their institution saw the use of alternative credentialing as an important strategy. It also found that 71% of institutions consistently work with the business community to offer their students internships and job placement.

“The degree will always be an important credential, but it won’t always be the gold standard,” Jim Fong, director of the UPCEA Center for Research and Marketing Strategy, said in a release. “As millennials enter the prime years of their careers and move into positions of greater power, we’ll see more alternative credentials for specific industries and possibly across the board. Higher education institutions, especially those in our survey, are showing that they are being progressive with workforce needs.”

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