When it comes to the campus store at colleges and universities, serving the needs of students and faculty is more important than generating revenue in the eyes of auxiliary directors.
In a recent survey, 85% of auxiliary professionals with oversight of the campus store said the store’s main purpose was as a service provider for students and faculty. While making money from the store was still a high priority for 68% of respondents, service was far and away a more critical function.
The survey, conducted by OnCampus Research, part of the indiCo services at NACS, also showed that 88% of auxiliary administrators thought the campus store should ensure students have access to all the course materials they need right on the first day of class. Some 72% also gave a high priority to low prices on course materials.
Auxiliary directors don’t view sales of course materials as a source of revenue. According to the survey summary, “most administrators do not expect to generate revenues through course materials sales, with just about half of respondents indicating revenue as a priority, and the majority of those respondents ranking it only as moderately important.”
Being able to ensure a high level of service to the school community was the main reason 55% of auxiliary directors said they chose to continue institutional operation of their campus store.