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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, April 29, 2016

LinkedIn Targets Students with New App

The business-oriented social media site LinkedIn has launched a new job-search app that targets college students. LinkedIn Students is designed to help college students determine the best career fit for them, according to a report by CNBC.

Users simply input their school, major, and graduation year and the app will list jobs and internship recommendations. Another feature lets users find alumni from their school at companies in what they’re interested.

LinkedIn isn’t planning a subscription model to the app yet and is not trying to sell ads on it other than sponsored content on building student resumes. The goal is to provide a social media site that helps students find a job while attracting them to the main LinkedIn site.

“That means more revenue for LinkedIn, not just in subscriptions, but also from greater exposure for content within a stream of articles, and customers for its Lynda.com professional education,” wrote Julia Boostin, CNBC senior media and entertainment correspondent. “LinkedIn hasn’t yet integrated Lynda courses directly into the Students app, but there seems to be clear potential to market to students looking to beef up their resumes.”

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