The business-oriented social media site LinkedIn has
launched a new job-search app that targets college students. LinkedIn Students
is designed to help college students determine the best career fit for them,
according to a report by CNBC.
Users simply input their school, major, and graduation
year and the app will list jobs and internship recommendations. Another feature
lets users find alumni from their school at companies in what they’re
interested.
LinkedIn isn’t planning a subscription model to the app
yet and is not trying to sell ads on it other than sponsored content on
building student resumes. The goal is to provide a social media site that helps
students find a job while attracting them to the main LinkedIn site.
“That
means more revenue for LinkedIn, not just in subscriptions, but also from
greater exposure for content within a stream of articles, and customers for its
Lynda.com professional education,” wrote Julia Boostin, CNBC senior media and
entertainment correspondent. “LinkedIn hasn’t yet integrated Lynda courses
directly into the Students app, but there seems to be clear potential to market
to students looking to beef up their resumes.”
