Many college stores have climbed aboard the wearable technology bandwagon, offering tech-savvy students any number of fitness-band options. Next, collegiate retailers may want to start thinking about shelves full of smart clothes.
“No one in the industry wants to admit it, but the wrist is probably not the best place to stick a bunch of sensors, and activity tracking many not even be the best use for all those sensors,” Malarie Gokey wrote in an article for Digital Trends. “If we want wearables to become truly wearable, companies need to start looking at the clothes we wear every day of our lives. And if we want those wearables to be truly useful, we need to think beyond step counting and create tech that gives actionable suggestions to improve our well-being.”
Companies are making inroads into the wearable clothing field, but the focus has been fitness metrics. That trend is starting to change as manufacturers discover that garments provide opportunities for customization while stilling looking like normal clothing.
“The possibilities are endless,” Gokey wrote. “Smart clothing has the potential to break wearables out of their fitness funk and make them go mainstream. If wearables are ever going to take off, they have to be fashionable, look like normal clothes and accessories, and do more than tell you your step count.”