Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Tuesday, December 24, 2013

The Campus Bookstore Is Where It's At

In this TV news report, the Fox Business channel takes a look at how textbook rentals are ramping up in campus bookstores, the latest move by stores to help bring down the cost of course materials for students. The report features an interview with Alan Martin, CEO of CampusBookRentals, one of several companies that provide rental stock and technical support to college stores.

Martin explains why his company chose to work through campus stores rather than go direct to students. The bookstore, he says, sits at the “epicenter” of campus life and “holds the competency to serve students better than anyone else.”

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