The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Tuesday, December 24, 2013

The Campus Bookstore Is Where It's At

In this TV news report, the Fox Business channel takes a look at how textbook rentals are ramping up in campus bookstores, the latest move by stores to help bring down the cost of course materials for students. The report features an interview with Alan Martin, CEO of CampusBookRentals, one of several companies that provide rental stock and technical support to college stores.

Martin explains why his company chose to work through campus stores rather than go direct to students. The bookstore, he says, sits at the “epicenter” of campus life and “holds the competency to serve students better than anyone else.”

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