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Wednesday, December 4, 2013

But Will Wearable Tech Sell?

Wearable technology appears to be the next wave of innovation. There are frequent announcements on the latest smartwatch, while some reports suggest tech-savvy Millennials are lining up to give Google Glass a try.

Now, a study has found that all that excitement may not translate into sales.

The study from the cloud-services company Citrix reported 60% of 1,000 adults polled felt wearable tech would continue to grow as a trend, but 61% had no intention of actually buying a device. In addition, 73% of the group that would consider a wearable tech purchase said they wanted a device that would blend in with their clothing.

The survey also found that, if given a choice, millennials would like to suit up in the full-body armor worn by Tony Stark in Iron Man, while their parents would pick up a Starfleet wrist communicator used by Capt. James Kirk in Star Trek.

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