Just in time for Black Friday, an October study by PlayCollective and Digital Book World found that nearly 46% of parents plan to buy an e-reading device for their children this holiday season. In addition, nearly 75% plan to buy e-books for the kids.
The Kindle Fire tops the wish-list for most parents at 29%, with 19% considering a new iPad. Devices with the Android operating system saw the largest leap in interest, from 11% in 2012 to 20% in 2013. Researchers felt that was due to low prices and the plethora of companies producing Android gadgets.
While the number of parents planning to buy e-books for their children during the holidays is up seven percentage points over last year, they also intend to spend less. Parents said they plan to spend just over $25 this year, $3 less than the average spent in 2012 on e-titles.
This is the third report from PlayCollective, which surveyed 603 adults with kids ages 2-13 who read e-books.