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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, November 29, 2013

E-Reading Devices Top Holiday Lists

Just in time for Black Friday, an October study by PlayCollective and Digital Book World found that nearly 46% of parents plan to buy an e-reading device for their children this holiday season. In addition, nearly 75% plan to buy e-books for the kids.

The Kindle Fire tops the wish-list for most parents at 29%, with 19% considering a new iPad. Devices with the Android operating system saw the largest leap in interest, from 11% in 2012 to 20% in 2013. Researchers felt that was due to low prices and the plethora of companies producing Android gadgets.

While the number of parents planning to buy e-books for their children during the holidays is up seven percentage points over last year, they also intend to spend less. Parents said they plan to spend just over $25 this year, $3 less than the average spent in 2012 on e-titles.

This is the third report from PlayCollective, which surveyed 603 adults with kids ages 2-13 who read e-books.

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