The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Monday, November 11, 2013

BOGO Works for University Press

BOGO (buy one, get one) offers are very popular with consumers, so the University Press of Kentucky decided to give the promotion a try. Book owners who submit a photo of themselves holding their hard copy of a book from the press will receive the e-book version for free.

“It’s a great way to increase brand loyalty and to increase awareness of us as a publisher,” Mack McCormick, director of publicity, told Inside Higher Education.

The University Press of Kentucky has 476 titles with e-book versions. The press went with the loyalty program because it felt readers would appreciate the free electronic version of a title they already owned. There is a cost to sending the e-books, but McCormick said it was minimal.

The University of Chicago Press has been offering one free e-title each month since November 2009. Those titles are often the first one in multivolume collections or a feature work of an author with a recently released title. Between 2,000-4,000 readers download the title each month, but since the University of Chicago Press owns the digital asset management unit, there is no cost to providing the electronic version.

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