Here’s a collection of responses from campuses that came after Apple’s E-textbook announcement. Here are the brief summaries and to read entire responses click here.
“More professors will try making custom textbooks for their courses.”
“Making it easy-to-create books will help authors keep textbooks more up-to-date.”
“Alumni offices and other departments can now enter the e-book world.”
“Apple’s announcement is far from revolutionary, and in fact locks content in the company’s products.’’
“Apple will likely refine its e-textbooks over time, as it did with the iPod and iPhone.”
“The spotlight on e-textbooks will help all players.”
Probably the key takeaway at this stage is that Apple's foray into e-textbooks will help further accelerate awareness and adoption of digital course materials. A great thing for companies and retailers that are already positioning themselves in that direction. Perhaps not so great for those who still think digital does not matter.