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Monday, January 30, 2012

1/3 of US Adults Own an Ereader or Tablet

According to this study the number of adults who own either a tablet or an Ereader jumped to 29% in January from 18% in December 2011.  The ownership of devices doubled from 10% to 19% just between mid-December and early January.  This article states since there was no new Apple products during that period and assumes that a large share of the growth can be attributed to Amazon’s Kindle and B&N’s Nook.

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