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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Sunday, May 22, 2011

My Modern Tech

An interesting message went out to a range of different institutions this week. We have not found or received additional information on this new company yet. The concept is "Microbooks" by a company called My Modern Tech. From the description, the technology does not seem that different from other entrants in this space -- like CafeScribe, NookStudy, or VitalSource. What is interesting is some insight into where Amazon is headed next with textbooks.

Do you like seeing your students in the history books? How about putting your campus there? We're inviting your campus to be one of the first. Partner with us and industry giant Amazon Inc. to be one of the first campuses in the country to start offering microbooks, the newest online tool in student learning. This is not only going to change your campus, but change education around the entire country. Partner with us and Amazon Inc.to put your college in the history books.

Microbooks are the same textbooks you currently use, only made available online for the ease of use of students to access them via their smart phones through android, iPhone, and iPad apps or even via a computer. The power comes in the convenience, but also the state of the art features such as the ability for teachers to make notes, highlight text, and have everything reflected to students books, as well as give quizzes, and even see the last time their students read their books. The main point behind this project is that since it's made available in an electronic format the cost of the books are up to 50% cheaper for students than the same physical textbooks. By utilizing these state of the art books you make the books more accessible to all your students including low income students. With the backing of Amazon Inc. we're getting ready to push this new program to colleges and universities across the country and we're exclusively inviting your campus to be one of the first to start using it.

Give your campus and your students the opportunity to make history and be one of the few exclusively invited campuses to change the world of education across the country.

Thank You and we look forward to your acceptance of our invitation and to discuss with us any questions that you may have."

We do not yet know how many campuses received this invitation, or the diversity of the campuses invited. We are interested in learning more if anyone has more information to share.

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