More tablet devices are on the way, with familiar names behind them. With the languishing position of its e-reader device in the single-purpose device niche, SONY recently announced two new tablets, focusing on their strength: media. B&N is rumored to be making a big announcement this coming Tuesday at BEA. That announcement is expected to relate to a new Nook, that will likely be an Android-based tablet. Amazon is also rumored to be releasing a new tablet soon (date unknown).
Why more tablets? With all of the hype you would think that everyone in the world already owns an iPad. Nielsen reported this week that less than 5% of the US population own iPads. It is estimated that penetration is even lower in other countries. While Apple may own 80% of that market, it means that there is still room for other competitors to enter the space and gain market share.
There may be some question yet as to the ultimate niche and place of the tablet in history. We are still at the very early stages of a new technology. Expect more innovations, variations, and ultimately applications of this technology in the year ahead.