Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Sunday, September 26, 2010

e-reader users are likely to read more and purchase more books

A new study from market research firm Harris Interactive found that 8 percent of Americans use an e-reader and an additional 12 percent plan to purchase an e-reader within the next six months. The study also found that consumers that own e-readers read more and purchase more books than those that do not own e-readers. The study notes, "Overall, two in five Americans (40%) read 11 or more books a year with one in five reading 21 or more books in a year (19%). But among those who have an e-reader, over one-third read 11-20 books a year (36%) and over one-quarter read 21 or more books in an average year (26%)."

Additional results from the study can be found here.

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