Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Friday, August 20, 2010

Results from the Consumer Attitudes Toward E-book Reading study

Each week, O’Reilly Tools of Change (TOC) hosts a conversation on Twitter that focuses on topics of interest in the book and reading community. One of the recent conversations featured some of the latest results from the ongoing Consumer Attitudes Toward E-book Reading study by the Book Industry Study Group (BISG). The study includes hundreds of e-book consumers and aims to understand their purchasing and reading habits.

Some interesting results from the study include:
- Half of all e-books acquired today are free e-books.
- The cost of entry is still the top reason people give for not switching to an e-reader device.
- The Kindle has surpassed the PC as the most frequently used device for reading digital books.

To read more of the results, visit the TOC website.

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