Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Saturday, June 26, 2010

Amazon and B&N drop e-reader prices as Apple reports record sales

Earlier this week, both Amazon and Barnes & Noble announced price reductions for their e-reader devices just as Apple reported that it has sold three million iPads in three months.

A few analysts have commented on the news:

From The New York Times: “It was obvious that the price of stand-alone e-readers had to come down,” said James McQuivey, an analyst at Forrester Research, citing the threat by Apple and other tablet makers. “We just never thought it was going to happen this rapidly.”

From Businessweek: “Their sales have obviously been impacted by the iPad,” said Charlie Wolf, a senior analyst at Needham & Co. in New York. “These price cuts are almost an act of desperation.”

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