Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Tuesday, November 4, 2008

Search traffic for Kindle soars after Oprah’s endorsement

According to an Advertising Age report, since Oprah Winfrey’s endorsement of the Kindle on October 24 there has been a significant increase in Kindle interest. The article reports that after the show aired, search traffic for the word “Kindle” went up 479% that day and even more the following day. Additionally, traffic from Oprah.com to Amazon.com increased a remarkable 15, 458% from October 23 to October 24. Traffic to Amazon.com was also up 6% compared to the previous Friday and given that Amazon is one of the top 20 internet sites, a 6% increase can mean hundreds of thousands of visitors. Amazon has not released sales numbers for the Kindle however if the search volume and web traffic figures are any indicator, it looks as though Oprah’s endorsement could significantly boost Kindle sales this holiday season.

No comments: