The CITE: Search traffic for Kindle soars after Oprah’s endorsement

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Tuesday, November 4, 2008

Search traffic for Kindle soars after Oprah’s endorsement

According to an Advertising Age report, since Oprah Winfrey’s endorsement of the Kindle on October 24 there has been a significant increase in Kindle interest. The article reports that after the show aired, search traffic for the word “Kindle” went up 479% that day and even more the following day. Additionally, traffic from Oprah.com to Amazon.com increased a remarkable 15, 458% from October 23 to October 24. Traffic to Amazon.com was also up 6% compared to the previous Friday and given that Amazon is one of the top 20 internet sites, a 6% increase can mean hundreds of thousands of visitors. Amazon has not released sales numbers for the Kindle however if the search volume and web traffic figures are any indicator, it looks as though Oprah’s endorsement could significantly boost Kindle sales this holiday season.