The CITE: Texas State University Bookstore video advertisements

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This blog is dedicated to the topics of Course materials, Innovation, and Technology in Education. it is intended as an information source for the college store industry, or anyone interested in how course materials are changing. Suggestions for discussion topics or news stories are welcome.

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Sunday, November 23, 2008

Texas State University Bookstore video advertisements

The Texas State University Bookstore has created two great video advertisements for their store which can be accessed on the bookstore’s webpage. The first video, How to Buy Your Textbooks walks viewers through the book purchasing process with reminders regarding refund policies. A bit of humor is inserted into the video, which makes it worth watching. The second, The New Bookstore Commercial, has less humor involved, but reminds students that money made from purchases at the college store stays on campus to benefit students.