Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Sunday, November 23, 2008

Texas State University Bookstore video advertisements

The Texas State University Bookstore has created two great video advertisements for their store which can be accessed on the bookstore’s webpage. The first video, How to Buy Your Textbooks walks viewers through the book purchasing process with reminders regarding refund policies. A bit of humor is inserted into the video, which makes it worth watching. The second, The New Bookstore Commercial, has less humor involved, but reminds students that money made from purchases at the college store stays on campus to benefit students.

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