Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Wednesday, June 18, 2008

Venture capitalists believe in digital...

I just read ashort synopsis of a study released this week. The study was conducted by KPMG and utilized a survey of 300 venture capitalists, corporate executives, and investment bankers. The study focused on digital content for entertainment. Among the interesting findings --

52% of the respondents say venture capital investment in digital content creation will increase over the next two years.

90% of respondents believe mass adoption of mobile video consumption will take off in the next 5 years, and 60 percent expect it will happen within the next three years.

There are some other interesting stats too. What is interesting here some recognition that digital content adoption is increasing across formats and that the market for digital content related goods and services are likely to increase significantly in the next 3-5 years. This seems to be mirrored in other sources on the e-book side where more publishers and other content providers are working rapidly toward releasing more digital assets into the marketplace.

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